How will the future of digital marketing services in Vietnam change companies?

The future of digital marketing services in Vietnam is seeing significant changes. It’s proven that Vietnamese consumers are turning to online shopping instead of going to traditional markets. At the same time, the population active on social platforms and digital marketing is over 70%. So what is in store for the future of digital marketing services in Vietnam? Let’s dive into future developments of the industry and how this development will change businesses.

The future of digital marketing services in Vietnam

Key Trends That Will Influence Vietnam’s Digital Marketing Services in the Future

Along with the development of modern devices, Vietnamese people have gradually developed new habits in recent years. In the 1990s, it was rare for a household to own a brick cell phone. On the contrary, it is currently normal for a person to have 2-3 phones for themselves. This alteration has led to a new behavior, which is the mobile-first approach. People spend a large amount of time scrolling social media and shopping online as well as doing research before making purchase decisions on their phones.

Furthermore, the rise of TikTok shows that people generally prefer short clips over long videos. This leads consumers to have an attention span fitting for videos of around 10 seconds.

Finally, the appearance of big discount events like “Super Sales 9.9, 11.11, and 12.12” has trained Vietnamese consumers to develop the habit of hunting for deals and placing orders on e-commerce platforms like Shopee, Tiki, and Lazada.

This is why entrepreneurs and business owners must optimize their digital marketing campaigns in many ways, like social outreach, email marketing, etc. If businesses don’t capture this trend in time, they risk losing a large market share in the future.

  Digital marketing trend

The benefits of e-commerce and digital shopping on businesses 

The rise of e-commerce and digital shopping has brought many advantages to businesses. So what are those specific benefits?

Revenue growth and market expansion

E-commerce helps companies approach customers in every part of their country and internationally without being limited by traditional supply chain constraints. This digital marketing trend enables people to purchase anything they want with just one click. 

According to the Vietnam E-commerce and Digital Economy Agency, online shopping has grown steadily at an average growth rate of 16-30% per year. Alongside that, income has increased rapidly thanks to the ability to sell 24/7. 

Reduce operational costs

Instead of taking a large amount of money to rent physical locations, small businesses or start-up companies can also open their own online sales channel at a much lower cost. Businessmen don’t need to worry about fixed costs for store maintenance or hiring employees like traditional stores.

Besides, e-commerce platforms like Shopee and TikTok Shop have policies that support sellers. This includes order management, payment, and delivery features to help facilitate the buying and selling process and optimize management costs.

  Operating Cost

The challenges businesses will face in adapting to digital marketing

Privacy and data security

In the context of technological development and many cases of online fraud, customer information leakage is extremely dangerous. Businesses need to pay more attention, especially when increased online exposure often goes alongside risks of data issues.

Data breaches may result in decreased trust from customers, which can be detrimental for the company’s public image in the long run. Moreover, businesses also have to face legal problems and compensation if customer information is leaked. According to IBM’s report, organizations and businesses have suffered nearly 4.24 million USD in damage. This is why implementing cybersecurity measures and working with trustworthy partners are key in adapting to digital marketing.

Apply in Artificial Intelligence 

The potential benefits of AI in digital marketing such as process and production automation, analyzing customer data, and creating personalized content in just a few minutes. Realizing that, many businesses have started to learn how to apply AI in their trade. But the cost of training personnel for a basic artificial intelligence course also ranges from 4.5 million VND or more. In addition, the cost of software support for each individual also costs at least 10-20 USD per month, depending on the service package used. Once deployed, it requires continuous maintenance and upgrading to be effective.

Besides, only a few people use it effectively. There is a large number of people who use artificial intelligence, but the skill gap is evident, making many susceptible to misinformation and unethical usage of this technology. This is especially dangerous when applied to sensitive areas such as medicine, law, or education.

The law of advertising 

The advertising laws are created to protect businesses, but they also pose many challenges. There are many requirements to meet the standards before advertising can be carried out. Some provisions in the current law overlap and are inconsistent with other laws, such as the Commercial Law and the Intellectual Property Law. This makes it difficult for businesses to ensure full compliance with legal provisions related to advertising activities.

Currently, this law does not have clear regulations on the responsibilities of influential individuals (KOLs) when participating in promoting products and services. This leads to a situation where some KOLs advertise falsely, causing damage to consumers and affecting the reputation of businesses. 

Logistics management

The success of digital shopping is supported by effective logistics management. However, delivering goods quickly to customers is not an easy task for businesses. Because of some of the following problems:

• Infrastructure limitation: Vietnam’s transportation network is ranked 71st, with many difficulties, and is still too dependent on roads. Airport and highway construction projects are still being focused on by the government, but it can’t solve this problem immediately.

• Safety of goods: Goods are vulnerable to theft or damage during the delivery stages. Ensuring safe delivery to customers also depends heavily on logistics service providers. This challenge is extremely important because this is the final step that determines customer satisfaction and trust.

• High logistics costs: Because of limited infrastructure, delivery costs are quite high for places with remote geographical locations. In some cases, the address is incorrect or the recipient refuses to pick up the order, so the goods must be returned to the place of production, and the seller must bear all shipping costs.

• Difficult to identify the brand: E-commerce platforms all have a common interface, making it difficult for brands to impress customers among thousands of other competitors. Many brands are forced to participate in huge sales events to make users remember their brand. However, it is easy to misposition the brand value as a cheap product.

Difficult to identify the brand

How do businesses change to maintain their competitive position in digital shopping?

With the evolution of digital marketing, Vietnam’s companies faced too many challenges to keep their position in the market. How did businesses change to not be left behind in the digital race?

Nowadays, most companies have created their privacy policy for consumers based on ISO 27001, issued by ISO. Ensure customer information is kept strictly confidential. Sellers not only do business on e-commerce platforms but also build their websites. SEO  will help this page reach the top 1 on Google without spending too much money. That will impress users when they search for information about a product. 

Besides, solving the problem of staff not being able to use AI well, businesses have partnered with training centers and universities to get preferential prices for group tuition. In addition, AI-powered software is used in a trial version to evaluate the effectiveness before the company spends a significant investment on a system.

To overcome the barriers of the Advertising Law, businesses need to cooperate with KOLs, which must also be managed by clear contracts and content approval processes, avoiding risks due to misinformation. Businesses should also proactively consult with authorities before running sensitive campaigns and actively participate in contributing opinions to the law amendment process to make advertising policies more transparent and in line with reality.

Instead of running traditional advertising, many businesses have promoted KOL marketing. Cooperating with influencers whose values match the brand positioning, such as singer Son Tung MTP, who recently became the brand representative in Vietnam for the Red Bull brand because of his brave spirit and daring to explore and try new things.

Many enterprises started collaborating with popular and trustworthy logistics services like GHN, GHTK, Best Express, etc. That helps deliver faster and has after-sales support to raise customer satisfaction in the future of digital marketing 2025.

On Digitals Company

In conclusion, the future of digital marketing services in Vietnam will dramatically reshape how companies operate and compete. Companies must act right now to thrive in this fast-changing digital world. If you are looking for a trustworthy digital marketing agency to support your firm. On Digitals Agency will be a proper choice for you. With various services such as PPC, building a website, optimizing the interface of mobile.